[Deep Pulse] Borderlands Visual Identity: The $50 Million Risk That Saved a Genre
Borderlands is a name that currently stands as a pillar of the looter-shooter genre, but its path to legendary status was nearly derailed by a generic visual identity. In the late 2000s, the gaming landscape was saturated with gritty, desaturated military shooters that favored brown and grey palettes over vibrant personality. During a pivotal moment … Read more